In Early Summer Of 1965, A University Of Florida Assistant Coach Sat Down With A Team Of University Physicians And Asked Them To Determine Why So Many Of His Players Were Being Affected By Heat And Heat Related Illnesses. The Researchers - Dr. Robert Cade, Dr. Dana Shires, Dr. H. James Free And Dr. Alejandro De Quesada - Soon Discovered Two Key Factors That Were Causing The Gator Players To Wilt: The Fluids And Electrolytes The Players Lost Through Sweat Were Not Being Replaced, And The Large Amounts Of Carbohydrates The Players Bodies Used For Energy Were Not Being Replenished. The Researchers Then Took Their Findings Into The Lab, And Scientifically Formulated A New, Precisely Balanced Carbohydrate-Electrolyte Beverage That Would Adequately Replace The Key Components Lost By Gator Players Through Sweating And Exercise. They Called Their Concoction Gatorade.
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