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First of its kind chocolate chip cookies in India, Hide & Seek was launched in 1996 - best known today for its rich chocolaty experience. Parle Rusk is a crunchy, crispy toast which is every family's teatime essential. Since 1929, Parle has grown to become India's leading manufacturer of biscuits and confectionery. As the makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and superior taste.\n\nAn in-depth understanding of the Indian consumer psyche has helped us develop a marketing philosophy that reflects the needs of the Indian masses. Parle has made it a tradition to deliver both health and taste, with a value-for-money positioning that allows people from all classes and age groups to enjoy Parle products to the fullest.\n\nWith a reach spanning the remotest villages of India and major cities across the world, the House of Parle has become synonymous with trust, globally.
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