Product DescriptionWella Colorcharm Activating Lotion is formulated specifically for Wella colorcharm Demi-Permanent hair color. Provides proper level of activation for EFFECTIVE COLOR deposit without lift. Use with permanent lines, lighteners(developers) & demi-permanent CREAMY CONSISTENCY when mixed with powder lightener Helps ensure optimum hair protection Store in a cool locationAbout Wella Color CharmWella Colorcharm provides vibrant colors as creative as you are. From permanent to creative hair color, we believe that you are empowered to have control of your beauty.
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